Head-to-head
NOW vs ITVX
ITVX is the cheaper of the two at $0/mo, and they list a similar number of channels. Prices and line-ups change often, so check each provider's site before you subscribe.
| Spec | NOW ★★★★★ | ITVX ★★★★★ |
|---|---|---|
| Our rating | 3.9 / 5 | 4.0 / 5 |
| Monthly price | $9.99 | $0 |
| Channels | 30 | 30 |
| Category | Sports | Free |
| 4K streaming | No | No |
| Free trial | No | Yes |
Lower price
ITVX
More channels
Tie
Higher rating
ITVX
Choose NOW if…
UK streaming of Sky Entertainment, Cinema and Sports via monthly memberships.
Pros
- + No contract
- + Sky Sports passes
- + Sky originals
Cons
- − UK only
- − HD costs extra
Choose ITVX if…
Free UK streaming with live ITV channels, box sets and a paid premium tier without ads.
Pros
- + Genuinely free tier
- + Live ITV channels
- + Strong British box sets
Cons
- − UK only
- − Ads on free tier